In this post I discuss a common conundrum that new sports leagues face. Should they prioritise financing or awareness?
The ‘unsustainable’ inflation of sports media rights is often debated. I explore market saturation, the competition for and globalisation of media rights.
From a sports business perspective, funding is the primary goal of rights holders. More focus should be placed on sponsor and rights holder brand fit.
Despite daily media coverage about massive transfer fees and athlete salaries, the sports industry is relatively small compared to other industries and is still growing.