Sports Fan Engagement Trends

Sports Fan Engagement Trends

There are many ways to drive fan engagement in sports and today we discuss some of the trends that sports organisations are using to achieve this.

Allianz Arena - By Richard Bartz, Munich aka Makro Freak - Own work, CC BY-SA 2.5, https://commons.wikimedia.org/w/index.php?curid=3687540

The Importance of Sponsor and Rights Holder Brand Fit

From a sports business perspective, funding is the primary goal of rights holders. More focus should be placed on sponsor and rights holder brand fit.

North American vs European System of Sports

North American vs European Sports System

Fundamental differences exist between the American sports system and European sports system. I explore league structure, competitive balance and ownership.