Will the ‘Rampant Inflation’ of Sports Media Rights Come to an End?
The ‘unsustainable’ inflation of sports media rights is often debated. I explore market saturation, the competition for and globalisation of media rights.
Exploring sports business, sports marketing and sports finance
The ‘unsustainable’ inflation of sports media rights is often debated. I explore market saturation, the competition for and globalisation of media rights.