Allianz Arena - By Richard Bartz, Munich aka Makro Freak - Own work, CC BY-SA 2.5, https://commons.wikimedia.org/w/index.php?curid=3687540

The Importance of Sponsor and Rights Holder Brand Fit

From a sports business perspective, funding is the primary goal of rights holders. More focus should be placed on sponsor and rights holder brand fit.

Revenues for different industries globally.

Sports Industry Revenues in Context and Future Opportunities

Despite daily media coverage about massive transfer fees and athlete salaries, the sports industry is relatively small compared to other industries and is still growing.