Women's Sport

Women’s Sport – The Massive Opportunity for Sports Marketers

Sports marketers have an opportunity to drive change for women’s sport which often receives a lack of support from sports organisations.

Sports Media Rights Inflation

Will the ‘Rampant Inflation’ of Sports Media Rights Come to an End?

The ‘unsustainable’ inflation of sports media rights is often debated. I explore market saturation, the competition for and globalisation of media rights.

Revenues for different industries globally.

Sports Industry Revenues in Context and Future Opportunities

Despite daily media coverage about massive transfer fees and athlete salaries, the sports industry is relatively small compared to other industries and is still growing.