Women's Sport

Women’s Sport – The Massive Opportunity for Sports Marketers

Sports marketers have an opportunity to drive change for women’s sport which often receives a lack of support from sports organisations.

Sports Fan Engagement Trends

Sports Fan Engagement Trends

There are many ways to drive fan engagement in sports and today we discuss some of the trends that sports organisations are using to achieve this.

Sports Media Rights Inflation

Will the ‘Rampant Inflation’ of Sports Media Rights Come to an End?

The ‘unsustainable’ inflation of sports media rights is often debated. I explore market saturation, the competition for and globalisation of media rights.

North American vs European System of Sports

North American vs European Sports System

Fundamental differences exist between the American sports system and European sports system. I explore league structure, competitive balance and ownership.

Revenues for different industries globally.

Sports Industry Revenues in Context and Future Opportunities

Despite daily media coverage about massive transfer fees and athlete salaries, the sports industry is relatively small compared to other industries and is still growing.