Sports marketers have an opportunity to drive change for women’s sport which often receives a lack of support from sports organisations.
There are many ways to drive fan engagement in sports and today we discuss some of the trends that sports organisations are using to achieve this.
The ‘unsustainable’ inflation of sports media rights is often debated. I explore market saturation, the competition for and globalisation of media rights.
Fundamental differences exist between the American sports system and European sports system. I explore league structure, competitive balance and ownership.
Despite daily media coverage about massive transfer fees and athlete salaries, the sports industry is relatively small compared to other industries and is still growing.