Sports Media Rights Inflation

Will the ‘Rampant Inflation’ of Sports Media Rights Come to an End?

The ‘unsustainable’ inflation of sports media rights is often debated. I explore market saturation, the competition for and globalisation of media rights.

Allianz Arena - By Richard Bartz, Munich aka Makro Freak - Own work, CC BY-SA 2.5, https://commons.wikimedia.org/w/index.php?curid=3687540

The Importance of Sponsor and Rights Holder Brand Fit

From a sports business perspective, funding is the primary goal of rights holders. More focus should be placed on sponsor and rights holder brand fit.