Women's Sport

Women’s Sport – The Massive Opportunity for Sports Marketers

Sports marketers have an opportunity to drive change for women’s sport which often receives a lack of support from sports organisations.

Allianz Arena - By Richard Bartz, Munich aka Makro Freak - Own work, CC BY-SA 2.5, https://commons.wikimedia.org/w/index.php?curid=3687540

The Importance of Sponsor and Rights Holder Brand Fit

From a sports business perspective, funding is the primary goal of rights holders. More focus should be placed on sponsor and rights holder brand fit.