Sports Fan Engagement Trends

Sports Fan Engagement Trends

There are many ways to drive fan engagement in sports and today we discuss some of the trends that sports organisations are using to achieve this.

Sports Media Rights Inflation

Will the ‘Rampant Inflation’ of Sports Media Rights Come to an End?

The ‘unsustainable’ inflation of sports media rights is often debated. I explore market saturation, the competition for and globalisation of media rights.

Allianz Arena - By Richard Bartz, Munich aka Makro Freak - Own work, CC BY-SA 2.5, https://commons.wikimedia.org/w/index.php?curid=3687540

The Importance of Sponsor and Rights Holder Brand Fit

From a sports business perspective, funding is the primary goal of rights holders. More focus should be placed on sponsor and rights holder brand fit.