Recently some major sports federations have discussed significant sports rule changes, so I explore the objectives of past & present changes.
Sports marketers have an opportunity to drive change for women’s sport which often receives a lack of support from sports organisations.
From a sports business perspective, funding is the primary goal of rights holders. More focus should be placed on sponsor and rights holder brand fit.
Despite daily media coverage about massive transfer fees and athlete salaries, the sports industry is relatively small compared to other industries and is still growing.